The Lure Resort
From the Bay Area: Highway 80 to Auburn. Exit at Highway 49 (Grass Valley) in Auburn. After exiting, go left on Highway 49. Continue on 49 through Auburn, Grass Valley and Nevada City. Just as you are departing Nevada City, Highway 49 makes a left turn to Downieville. Stay on Highway 49, go through Downieville and the Lure Resort is 3/4 mile past Downieville on the right side of road. Cross over private bridge and office is directly at the end of bridge to your left.
From Reno Area: Highway 395 North. Exit at Highway 70. Stay on Highway 70 until Highway 49 (Loyalton) intersects with it. Turn left to Loyalton. Follow Highway 49 over the Yuba pass into Sierra City. The Lure Resort is approximately 12 miles west of Sierra City on Highway 49 (left side of road) .Cross over private bridge and office is directly at the end of bridge to your left.
Locally or Family Owned Business Notes
Purchased in 1995 by the Gary and Linda Zolldan. Our family has been been operating the Lure Resort ever since and take great pride of ownership thus making our resort the best here in the gold country.
The Lure Resort has been the gold country’s elite resort and vacation destination since the 1930s. We are located on the banks of the majestic North Yuba River, in the heart of the Tahoe National Forest, and just outside of the historic gold rush township of Downieville, California. The lush and lavish grounds of our amazing resort cover over 14 beautiful river-front acres with fantastic old-growth Douglas Firs and natural Tahoe National Forest vegetation. There is a wonderful cool and refreshing lawn sprawling across the main grounds beside the river which is a terrific spot to spend a relaxing and lazy afternoon or even to play host for your wedding, family reunion, or next corporate event while enjoying all that our resort has to offer.
The history of the Lure Resort is truly intriguing. The resort property was originally homesteaded at the turn of the 20th Century by the Jenkins Family and was called the Jenkins Ranch. There is a unique abandoned slate mine on the grounds, which was a working mine until approximately the mid 1930’s, at which point Edward York purchased the property and began the long journey of creating the finest resort here in the gold country. The York Family founded the Slate Castle Auto Park which was a camping facility for dedicated fishermen due to the wonderful fishing available on the Yuba River. In the 1950s the property changed hands again, and thus the Lure Resort was born, in its present location. We, Linda and Gary Zolldan, are the current proprietors, having purchased the resort in 1995 and bringing it to its current state of excellence for your enjoyment!
The Lure Resort has a private bridge spanning across the Yuba River making our resort completely exclusive and secluded. There are inspiring sunrises to greet you each morning, coming over the towering mountains surrounding our resort. As well as the wonderful sights and sounds of the forest and the river begging to be explored and enjoyed.
Lodging Style and Amenities
We have 11 wonderfully appointed housekeeping cottages with all the amenities to make your stay a true luxury. There are also an additional 8 log camping cabins which are located alongside the Yuba River with all the same fantastic views as the cottages. Our staff has seen to every detail, so your stay with us will truly be wonderful and relaxing.
Pet Friendly Notes
All friendly dogs are allowed.
Outdoor recreation abounds here at the resort. There is swimming in the soothing and refreshing waters of the Yuba River. On those warm summer days nothing is better than to jump right in and cool down. Kayaking and whitewater rafting trips are available, too, with Class V rapids to really challenge your skills. The fishing is fantastic for both rainbow and German brown trout in the river. Nature photography enthusiasts will love shooting amazing photos of all the flora and fauna here as well. Gold prospecting is a great way to spend the day and perhaps even find that rare gold country nugget. Several nice nuggets and pickers have been found here on the resort grounds and in the river including a 22 oz. nugget in 1988. Perhaps you could be the next lucky prospector to find a cherished nugget which will leave you with memories for a lifetime. Also, there is everyone’s favorite activity here at the resort, which is just good old-fashioned relaxing with the calming sounds of the Yuba River.
Just a short walk from the Lure Resort is the quaint gold rush town of Downieville with its wooden sidewalks and historical buildings and bridges. At one time Downieville was one of the largest towns in California with over 5,000 residents and was vying to be California’s State Capital. The town was founded in 1849 and was originally named the Forks Township due to its geographical location being located at the confluence of the Downie and Yuba River. Downieville was officially adopted as the new name honoring the town’s first mayor, Major William Downie, who also led a gold expedition up the North Yuba River. The town offers some delectable dining venues and specialty shops, presenting a wonderful atmosphere in which to spend an evening with family and friends while you stay at the Lure Resort.
Just a short drive from the resort is the pristine Sierra Buttes Lakes Basin, which has over 10 Alpine Lakes filled with rainbow, brook, and German brown trout. Gold Lake, Sardine Lake, Packard Lake, and Salmon Lake are the most popular of these alpine lakes. You can go for the day, swim in the lakes or at Sand Pond and picnic on the shore, all while being surrounded by nature’s beauty. There are eagles which soar high and you can even watch as they swoop down and grab a fresh trout meal out of the lakes. Other wildlife indigenous to the area includes deer, bears, foxes, coyotes, rabbits, and many more. Mountain bikers and hikers will love being up here with over 30 major trails which cover over 30,000 acres. The Sierra Buttes are an awe-inspiring sight towering in the backdrop with year-round glacial peaks. Be sure and bring a camera so you can capture all of the vivid sights you experience and share them with family and friends.
There are many historic sites along the scenic Highway 49 which makes for great day trips to enjoy. There is the Kentucky Mine and Empire Mine Historic State Park which you can tour and explore. There are the wonderful towns of Grass Valley and Nevada City with their outrageous specialty and antique shops and fine dining. There literally is so much to do and see you will have to come back for another trip and stay with us to see it all. Don’t forget that our courteous and knowledgeable staff will be happy to help you plan any day trip to some of the wonderful sights and locations based on your interests.
Open Year Round
Cottages and cabins daily rates are $75.00 – $265.00 and the resort is open year round.
- Locally or Family-Owned Business